"In less than four years, we’ve transformed how millions experience, engage and - most importantly - are rewarded with their daily payments, generating our customers over $500 million in savings and counting," Philip Belamant, Zilch's CEO and co-founder.

Currently, over 100,000 new users sign up for Zilch accounts every month, and about 12% of the 33 million adult working population in the UK has one. The platform has generated over $3 billion in commerce, or Gross Merchandise Value (GMV), for retailers since its introduction. More than half of this GMV was produced in the last 12 months alone, indicating an acceleration in the platform's quickly expanding commercial operations.

Today, there are ten to fifteen times as many interactions between zero and the platform than there are between peers. Because of its high customer frequency, Zilch continues to grow and draws more and more retailers to the platform that want to reach Zilch's hyper-engaged and expanding user base through data-led ad targeting.Any of the approximately 37 million Mastercard retailers can use Zilch's ASPN services to provide customers with compelling contextualized offers and discounts on everyday purchases, whether they make them online or in-store via tap-and-pay. More customers utilize Zilch's suite of capabilities as a result of this beneficial feedback loop, which is funded in part by shop advertising expenditures.

With Zilch's now 4-million-strong customer base, years of high recurring transaction activity have provided the company with a remarkably rich data set to train and optimize its AI engine. With the recent expansion of its collaboration with Amazon Web Services (AWS), Zilch is pushing the frontiers of artificial intelligence innovation throughout its business processes.Utilizing AWS's potent GenAI (Bedrock) and machine learning (SageMaker) capabilities, Zilch has unlocked its vast reservoir of behavioral customer data. The CEO of Zilch was asked by AWS to give the opening keynote at the company's annual AWS Summit in April. He revealed that these technologies had allowed the company to further develop and implement advanced AI tools that have advanced fraud prevention, credit underwriting, and customer service over the previous year.

Belamant continued: "Our advanced use of GenAI and machine learning, backed by AWS’s robust cloud capabilities we’ve been building with for years, allows us to continuously innovate our flywheel of value at the sustainable operational pace and scale necessary to lead the revolution in payments - such as live, personalised affordability limits and buyer intent prediction."A number of calculated moves, such as the launch of a new zero-interest, regulated credit option called "Pay over 3 Months," the co-founding of the Unicorn Council for UK FinTech (UCFT), and the alliance with Checkout.com as its worldwide acquisition partner, all contribute to Zilch's momentum in 2024. These innovations are anticipated to hasten the implementation of next-generation AI capabilities, ensuring Zilch stays at the vanguard of fintech technology advancements and the forefront of consumer financial services, in conjunction with the ongoing AWS relationship.