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YES Bank and Ebanx team together for an Indian venture.

May 08, 2024
3 Min Reads

A strategic alliance for payment processing in India for the global digital economy was announced today by YES Bank, one of the top private sector banks in India, and Ebanx, a global fintech business that specializes in payment solutions for emerging countries.

The goal of this partnership, which aims to improve global commerce options for both Indian clients and worldwide merchants, is to streamline cross-border payment processing, marking a critical milestone in the digital payments scene.

Through this partnership, EBANX's vast global experience and expertise in cross-border payments will be combined with YES BANK's digital capabilities to offer global merchants seamless access to a range of scalable payment solutions that are designed to comply with the most recent regulatory guidelines and are crafted within an innovative business architecture framework.

 

Enabling merchants to tap into one of the world's fastest-growing economies and effectively navigate its rapidly expanding digital payments landscape, the entire proposition is painstakingly tailored to suit the unique dynamics of the Indian market. This includes a comprehensive range of local payment methods, such as Unified Payments Interface (UPI), cards issued across all locally available networks, sophisticated recurring payment transactions, and mandate management services.

 

The strategic significance of this partnership was emphasized by Mr. Ajay Rajan, Country Head, Multinational and International Business Transaction Banking, Government Banking and Knowledge Units, YES BANK. He stated, "Working with EBANX perfectly aligns with our vision to offer Indian customers and global merchants a broader spectrum of digital financial services that support the rapidly expanding global digital commerce business volumes." This collaboration, in the eyes of YES BANK, is a calculated move toward enabling Indian payment acceptance for international retailers. We are positioned to offer scalable payment solutions suited for the Indian market by utilizing EBANX's worldwide experience and cutting-edge technology solutions, eventually promoting an atmosphere that encourages digital inclusion and international trade into India.

 

With excitement for the collaboration, Ms. Paula Bellizia, President of Global Payments at EBANX, stated, "Our partnership with YES BANK is pioneering new pathways for global businesses to seamlessly integrate and thrive within the Indian market." Our expertise in cross-border payments, along with YES BANK's robust digital capabilities, will transform the way foreign merchants interact with Indian consumers. This transformative effect of instantaneous alternative payments is seen in emerging markets. Given UPI's current trajectory in India and the Pix phenomenon in Brazil, it is anticipated that UPI will have a positive long-term impact on cross-border digital commerce in India.

 

The launch of the alliance coincides with EBANX's current efforts to strengthen its position in India in the wake of last year's announcement of its expansion into Asia. With 350 million users, India is the second-biggest online purchasing market. According to the most recent Beyond Borders report, 109 million additional people will join the global consumer class this year, with India accounting for one-third of this growth. However, just 9% of transactions in the digital commerce area involve cross-border payments (PCMI). Combining technology innovation and regulatory compliance, this strategic alliance has the potential to benefit not only the two parties involved but also the larger ecosystem of customers, merchants, and the digital economy in India and beyond.By means of inventive payment methods and a customer-focused strategy, YES BANK and EBANX are well-positioned to take the lead in revolutionizing international trade and propelling economic expansion in India and other regions.

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