This is the company's second investment round following Mark Nutter and Nicolas Andine's 2023 acquisition of it. Undisclosed stakeholders that have demonstrated a significant conviction in the company's goal and vision lead the investment.

With its safe digital banking products, NOW Money has established a niche market that is largely focused on low-income workers in the Gulf Cooperation Council (GCC) area. The company's primary business is providing easily available financial services, which are essential in an area where a large number of migrant workers with low incomes sometimes lack access to basic banking facilities.

The purpose of the recently obtained funding is to expand NOW Money's operations and improve its product offerings' technological capabilities. The company's strategy includes expanding their market share and enhancing the usability and accessibility of their mobile banking application, which is essential for their intended audience.

"We are thrilled to have secured this investment, which underscores the confidence in NOW Money's vision and potential positive socio-economic impact," stated Nicolas Andine, CEO of NOW Money.

"With this funding, we will be able to accelerate our growth trajectory, foster innovation, and further our goal of financial inclusion." We are prepared to make major progress in broadening our scope and improving low-income people's access to financial services in the GCC area with the backing of our investors.

NOW Money is well known for providing financial services in an open and honest manner. Through the use of cutting-edge technology, the business provides basic banking services including bill payments, savings choices, and remittances through an easy-to-use mobile app that is multilingual. Furthermore, NOW Money demonstrates its commitment to safe and secure financial education for the most disadvantaged people in the community by offering in-person training as part of its financial literacy initiative.