The Shopping Muse tool was unveiled towards the end of the previous year. It was created by Dynamic Yield, which Mastercard purchased from McDonald's. The tool's goal is to replicate the in-store human experience by converting customers' informal language into customized product recommendations. This includes suggestions for matching accessories and products.

According to Mastercard, this kind of tailored approach may enhance customer happiness and earn more income; in preliminary testing, Shopping Muse produced a conversion rate that was around 15-20% higher than that of conventional search searches.

"As a trailblazer in ready-to-wear fashion, Michael Kors is a perfect example of how to put our ready-to-use technology to use," says Ori Bauer, CEO of Dynamic Yield. With the aim of providing a unique and influential shopping experience that matches the brand's style, Shopping Muse is assisting in the translation of the iconic Michael Kors service to the internet sphere.