Pay by Bank, often known as account-to-account or A2A payments, is now simple for shopware merchants to enable. This allows their consumers to make instantaneous payments straight from their bank account. The Brite Instant Payments Network (Brite IPN), a proprietary network that takes advantage of Europe's open banking infrastructure, allows for extremely safe and economical payments. The outcome is a comprehensive, ready-to-use solution that Shopware merchants can easily access via a plugin compatible with Shopware 6.

One of the biggest open-source e-commerce platforms in Europe, Shopware offers over 45,000 merchants a versatile and scalable platform. The company, which has its headquarters in Germany, has seen growth of 40% annually, and its merchants handle over €22 billion in gross merchandise volume (GMV) annually.Shopware is most prevalent in Germany, where Brite recently introduced Brite Instant Payments. However, it is also quickly spreading throughout Benelux and the Nordic region, where Brite also provides merchants with a full range of products.

Alexey Pronin, General Manager EMEA, Shopware, said, "We're thrilled to welcome Brite Payments as a Gold Technology Partner and to expand the range of convenient, end-user-focused payment solutions available to our growing base of e-commerce merchants." "Shopware is dedicated to providing merchants with a range of tools that they require to thrive in the rapidly evolving realm of online commerce. Brite Instant Payments is a potent complement to that toolkit, embodying a contemporary Pay by Bank strategy that prioritizes the customer experience."

Luke Trayfoot, Chief Commercial Officer of Brite Payments, stated, "Shopware is a market leader in Germany, trusted by leading brands, and we're excited to be able to offer them our intuitive instant payments solution." "Open banking-based payments have a lot of potential, but we saw early on that merchants wanted more comprehensive, simple-to-integrate solutions that would help their bottom line and lessen operational complexity. They now have an easy way to activate Brite and observe the impact on their business thanks to our cooperation with Shopware.

With Brite Instant Payments, companies can address operational inefficiencies and reduce the drawbacks of using antiquated payment systems. Immediate processing reduces fraud, increases predictability, and gets rid of expensive chargebacks.Brite Instant Payouts can also simplify the refunds process, which significantly increases the intricacy of the e-commerce industry.

According to recent data from Brite Payments, 67% of Germans are aware of Pay by Bank, and 36% of those in the 18–29 age range already use the payment option on a daily or weekly basis. Additionally, 4 out of 10 Germans are open to experimenting with new online payment methods, suggesting significant potential in the largest market for Shopware.

A $60 million financing was announced by Brite, one of Sweden's fastest-growing fintechs, in October 2023. The company's cooperation with Shopware supports its aims to expand geographically by extending product coverage throughout Europe.