Customers of Westpac are shifting more and more to online banking platforms. 5.92 million consumers use Westpac's online and mobile banking services, representing an 11% increase in virtual banking, according to recent data.

Customers must travel great distances to the closest banking location in the wilderness, where Internet connectivity is spotty, making the impact of digital banking less significant.

According to Jason Yetton, chief executive officer of Westpac's consumer division, the $100 million pledge will benefit 1,000 staff and more than 2.2 million consumers who reside and work in 182 regional areas.

He states, "We continue to provide face-to-face service for their banking needs and cash transactions to customers who prefer to do their banking in branches." "This also benefits our small and agribusiness customers who have developed strong relationships with our bankers who live and work in the area and understand the local business landscape, as many regional areas are thriving hubs for business and jobs."

Concurrently, Westpac is devoting an additional $200 million over the following ten years to its continuous collaboration with Australia Post. 96% of Westpac's clientele reside 20 kilometers or less from a Bank@Post, meaning that the collaboration offers financial services to 1,800 rural and regional communities.