Visa, which is renowned for its creative solutions, is trying to meet the changing demands of financial institutions, businesses, and consumers.

The launch of the new product, Visa Flexible Credential, is a result of the significant shifts in consumer payment preferences that have occurred over the last five years.

Visa saw that a more flexible payment alternative was required as customers were adopting contactless payments and integrated digital commerce.

With its unmatched flexibility and control, Visa Flexible Credential, the recently released product, completely transforms the way people use payment cards.

With the help of this creative solution, customers can effortlessly select their chosen payment method by using a single card to toggle between many options.

The product offers choices including debit, credit, Buy Now Pay Later (BNPL), and rewards point redemption to meet the wide range of demands of customers.

Visa wants to empower customers with choice so that they may build a more personalized, practical, and safe payment environment.

Furthermore, Visa unveiled "Tap to Everything," capitalizing on the growing popularity of mobile devices with NFC capabilities. This functionality adds to the easy and secure payment experience that Visa offers its customers by making contactless payments possible.

"The industry is at a pivotal point – new technologies like Gen AI are rapidly shifting how we shop and manage our finances," stated Jack Forestell, Chief Product and Strategy Officer, Visa. The next wave of really digitally native payment card experiences is being introduced here. We announced new card features and technological advancements today that will usher in a more convenient, safe, and customized future for customers.

Finding uniformity, interoperability, and ease of use for online payments is a universal goal. Because our passkeys verify identification without interfering with the checkout process, they represent a significant paradigm shift in our business. They were created expressly for payments. When making online payments, Visa Payment Passkey Service lowers friction and boosts security for users of all devices and websites worldwide.