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Veteran of BNP Paribas Jean-Brice Picardi becomes general manager of Viva.com in France

March 11, 2024
2 Min Reads

Jean-Brice Picardi has been named General Manager for the French market at Viva.com, the first technology bank in Europe for payments that powers card acceptance on any device in 24 markets.

With more than fifteen years of experience in the commercial banking sector, working in internal audit, project management, product, and customer service, Mr. Picardi offers unparalleled knowledge in these areas. Mr. Picardi's aim in his new position is to accelerate the French market's strong growth trajectory, which is essential to Viva.com's European strategy. In his capacity as general manager, Mr. Picardi will supervise every facet of the company's activities in France, offer strategic direction, and help the team uphold and elevate the organization's high standards for innovation and quality.

"Jean-Brice joins Viva.com at a pivotal moment for the company as we continue our expansion in the French market and around Europe, pioneering the new wave of payments based on Tap on Any Device innovation which enables acceptance of payments over literally any device the merchants owns," stated Dimitris Papaioannou, Regional Vice President at Our cutting-edge platform provides a plethora of payment options, from foreign card schemes to CB (Cartes Bancaires), with previously unheard-of productivity gains. Jean-Brice possesses substantial expertise in both banking and business development, making him exceptionally qualified to lead our activities and expedite expansion in France."

Jean-Brice Picardi is a seasoned professional in commercial banking who comes from Floa, a BNP Paribas "Buy Now, Pay Later" company, where he served as Deputy CEO. After joining BNP Paribas' "Inspection Générale" in 2007, Mr. Picardi worked there for six years, auditing the company's many divisions and regions. He oversaw several sales teams who sold the entire range of banking products to individuals, small businesses, and major corporations in succession. Mr. Picardi effectively established the franchise abroad in Spain, Italy, and Portugal in his most recent position at Floa. Jean-Brice holds degrees from the business school at Emlyon and the Ecole Centrale de Lyon.

"Joining Viva.com at this point is an incredible chance to take advantage of my background in the payment and commercial banking sectors to help the firm further accelerate its already exceptional expansion in France. Jean-Brice Picardi, General Manager of Viva.com France, stated, "I am excited to expand our operations and continue delivering exceptional value to our clients in this dynamic market because of Viva.com's commitment to innovation and its impressive in-house payment technology."

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