The OneTru platform unifies disparate data and analytical resources designed for marketing, fraud protection, and credit risk and consolidates them into a single, tiered environment.

OneTrue leverages AI and machine learning technology from Neustar, the identity resolution business TransUnion acquired for more than $3 billion in 2021, and is built on top of TransUnion's hybrid-cloud architecture.

"OneTru's AI and ML driven knowledge graph capabilities will help our clients break down data silos and learn from the wealth of information available in our emerging digital world," says Venkat Achanta, chief technology, data, and analytics officer at TransUnion.

Our clients will be able to go beyond conventional identity graphs, which are restricted to deterministic linkage and explicit data, thanks to this. Our clients will be able to draw conclusions logically from linked, unstructured, and structured data by using knowledge graphs that retrieve information from a far wider range of sources, adding context and more meaning.

TransUnion, for example, claims that OneTru's AI capabilities will make it possible to create graphs that, by connecting structured data—such as traditional offline identities—and unstructured data—such as behavioral patterns and device characteristics—that enhance identity resolution for fraud use cases.