The Agora Software-as-a-Service (SaaS) platform was introduced in 2019 with the goal of assisting real estate companies in streamlining their investment management processes.

In addition to an investor portal, client relationship management (CRM) and fundraising tools, a document center, automated clearing house (ACH) payment systems, and other operational capabilities, the platform offers solutions to streamline back-office activities.

According to co-founder and CEO Bar Mor, Agora will be able to “accelerate its expansion efforts” thanks to its most recent investment round. The startup plans to use the money for “research and development” in order to improve its product offerings.

He continues by saying that payments, taxes, IRA investments, liquidity, and other operational and financial services would be the main areas of emphasis for this endeavor.

With $150 billion in assets under management (AUM), the start-up claims to have assisted over 70,000 real estate investors "across every single asset class" to far.

The company states that it is "poised to broaden its presence to additional markets," including those of Central and South America as well as Australia, despite its primary operations being in North America, Europe, and Israel.