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New start-up Fideo Intelligence launches with data-driven fraud-fighting solutions.

June 26, 2024
2 Min Reads

start-up of fraud intelligence In order to facilitate "intelligence-informed decisions for the public good," Fideo began this week.

The US start-up, with its headquarters in Denver, offers solutions that are tailored to the needs of communication firms, merchants, the larger intelligence community, and software platforms for financial and fraud detection.

Fideo Verify, which resides "at the top of the funnel" and claims to "validate identity instantly" by comparing the authenticity and provenance of incoming data to an identity graph, is one of its launch-related responsibilities.

Fideo Signals joins this product line with the ability to give "linkages between how individuals represent themselves both professionally and personally" and "high value information on contact identifiers in order to model risk."

As per Fideo's website, the solutions can be accessed in real-time through API, data stack integration, or "a plain-old flat file." These methods collectively offer a sophisticated method for analyzing interconnected data, which helps businesses detect irregularities and patterns, thereby improving their ability to detect and prevent fraudulent activities.

Led by CEO Chris Harrison, the startup is funded by Baird Capital, Blue Note Ventures, and Foundry Group. Wesson Liversage and Ken Michie serve as CFO and CTO, respectively.

As of right now, all three of them have the same positions on the identity resolution Software-as-a-Service (SaaS) platform FullContact, according to LinkedIn, the parent company of the start-up.

Harrison states that "as companies transform digitally, it is more challenging than ever to verify the authenticity of identity information." "Fraudsters create increasingly difficult-to-detect synthetic identities by combining real-world information from a variety of people."

We want to address this issue head-on with Fideo by offering cutting-edge, real-time data that constantly changes to keep up with fraudulent activity.

"We want to give businesses the resources they need to spot and stop fraud so that everyone can use the internet in a safer and more secure environment."

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