Supported by investors such as CMFG Ventures, LLC and TruStage Ventures, Happy Money is an online platform that links borrowers with loans from creditors.

To assist members in paying off credit card debt, the company provides personal loans through its credit union and community-focused lending partners in the US.

The platform states that since its launch in 2009, it has helped more than 300,000 credit union members by originating over $6 billion in loans through this partnership model.

Joe Heck left the organization in July, and Potere claims he wants to "drive the next chapter of growth" for the fintech.

He comes to the role from Sunlight Financial, a renewable energy loan company, where he worked for nine years as CEO until moving into advising roles in January of this year.

Potere has over 17 years of experience in a range of executive positions at Bank of America, with a concentration on the $90 billion home equity portfolio and auto products.

The new CEO is "a seasoned leader with deep experience in end-to-end digital lending," according to Brian Kaas, president and managing director of TruStage Ventures and board member of Happy Money, who anticipates "considerable benefit to our credit union lending partners."

The fintech and TruStage Ventures have been partners since 2017. Most recently, TruStage Ventures oversaw the closure of a "strategic transaction" in January of this year.