According to a Juniper Research analysis, technological advancements would enable embedded finance income to surpass $228 billion by 2028.

According to the research, these advances are propelling growth with particular use cases.

The aggregation of open financial APIs and multi-rail payments are two examples of these application cases.

The B2B market's growth prospects are also highlighted in the research.

According to research author Matt Purnell, "the deployment of comprehensive product suites is being caused by the utilization of newly developed technologies."

"This incentivizes companies to implement embedded finance offerings, such as broad cross-border capabilities through the use of unified APIs or artificial intelligence-powered cloud accounting solutions."

The research projects a 125% growth in embedded insurance over the next five years. This prediction is predicated on the frequency of insurance offers on e-commerce sites that entice users to purchase policies in the middle of the checkout process by offering incentives.

The Asia-Pacific region is expected to witness particularly notable growth in this market due to the governments of Singapore and Malaysia, among others, promoting digital insurance.

However, the research also notes that "despite the significant growth potential," embedded insurance is still a "uncommon offering" from several top vendors.