Citing data demonstrating that younger investors hold strong, positive long-term investment convictions and are investing at a higher pace and earlier age than prior generations, Liv draws attention to the shifting investment habits among millennials and Gen Z in the Middle East.

The younger-oriented digital lender claims to have signed a memorandum of understanding with Ctrl Alt to investigate ways of providing their clients with access to the rapidly growing tokenized asset market.

The chairman of Emirates NBD's retail banking and wealth management group, Marwan Hadi, states: "A study by the Boston Consulting Group projects that asset tokenization would grow to be a USD16.1 trillion market by 2030.

 

In conjunction with the increasing demand for alternative investment avenues from millennials and the next generation of investors, this presents an opportunity for us to delve into the potential of this domain. It aligns with our vision to be the most innovative bank for our customers, people, and communities.