This extension, which builds on the success of their first partnership, intends to take advantage of the expanding trends in international travel and offer fresh prospects for growth.

The agreement, which began in April 2019, has greatly increased JCB Card acceptance throughout The Bicester Collection, leading to a 51% increase in JCB Cardmember spending year over year.

Ray Shinzawa, managing director of JCB International (Europe) Ltd., stated, "We are thrilled to extend our partnership with The Bicester Collection for another two years. It has been a great success over the past three years." "With this expansion, we can keep providing our esteemed cardmembers with special benefits and more chances to spend at upscale retail locations throughout Europe."

"We are committed to providing magical experiences for our guests, who number 46 million in 2023 and whom we welcome from all corners of the world," said Graham Stanford, director of partnerships, B2B, The Bicester Collection. We are excited to serve more JCB Cardmembers and provide them with ever-more amazing travel experiences in Europe as the popularity of traveling abroad continues to rise.

The collaboration
Leading Japanese issuer and acquirer of credit cards, JCB is a well-known worldwide payments brand. The partnership will provide JCB Cardmembers with more exclusive promotions and savings in addition to greater acceptance opportunities.
 

A spike in spending by JCB Cardmembers from the Asia-Pacific region, especially from high-spending nations and territories like Japan, Taiwan, Indonesia, the Philippines, and South Korea, is anticipated to be advantageous for Luxury Village brand partners. Furthermore, developing economies like Bahrain, Vietnam, Laos, India, and Vietnam—where consumer spending is on the rise—present firms with exciting chances to generate new revenue.