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In the UAE, Mastercard and embedded finance platform ABHI work together.

May 16, 2024
2 Min Reads

Mastercard and ABHI, an embedded finance platform supported by Hub71, have partnered to improve the UAE's financial payments environment.

As a result of this partnership, ABHI's Earned Wage Access (EWA) users will have greater access to both domestic and international online payments by providing them with access to the Mastercard-powered Salary Advance Cards. Customers can order the new card through the employer they work for, the ABHI phone app, or a round-the-clock call center.

ABHI aims to enhance its range of offerings by utilizing Mastercard's technology and solutions to guarantee secure and efficient transactions for its clientele. This agreement is a significant step toward promoting a secure digital economy as Mastercard and ABHI work together to enhance financial wellness throughout the area.This partnership highlights a common commitment to empowering people and bringing about positive change in the financial environment of the UAE and beyond, while also marking a significant milestone in the modernization of the payment infrastructure.

"At ABHI, we're setting out to reimagine financial empowerment in partnership with Mastercard. By introducing Salary Cards enabled by Mastercard's technology, our cooperation ushers in a new era of seamless transactions for working folks by enabling our users to make both local and international payments. According to Omair Ansari, Co-Founder and CEO of ABHI, "This partnership promotes financial wellness and sparks revolutionary change, driving us toward a better, more inclusive financial future for everybody."

 

Mastercard is dedicated to utilizing state-of-the-art technologies to create novel payment options that provide unparalleled ease and safety, with the goal of improving customer satisfaction and promoting financial accessibility. Our newest partnership with ABHI, which is centered around efficiency and innovation, gives the fintech pioneer's clients access to our vast global payments network and a whole new degree of flexibility, according to Gina Petersen-Skyrme, VP and Country Business Development Lead, UAE & Oman at Mastercard.

Since its founding in 2021, ABHI has become a well-known fintech business and has been named one of the UAE's Future 100 firms.It also made fintech history in the MENAP area by being the first to receive the World Economic Forum's Technology Pioneer 2023 Award. ABHI provides a full range of services and products, such as SME financing, payroll solutions, and EWA.

Mastercard is opening up new possibilities for people, financial institutions, governments, and companies by leveraging secure data and networks enhanced by teamwork.

The two companies have partnered with the goal of enhancing the digital payment infrastructure, facilitating the expansion of future transactions, and advancing financial inclusion.

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