The collaboration stems from the desire to make online payments easier for customers.

With the 10% yearly growth in online sales, Cashflows is incorporating Mastercard's Click to Pay functionality into its payment solutions to streamline checkout processes and boost conversion rates for retailers.

Cashflows focuses in delivering a full payment stack for businesses, including Apple Pay, Google Pay, and PayPal.

Its goal is to establish a just and efficient payments system that will assist businesses in streamlining their payment procedures and boosting revenue.

On the other hand, Mastercard is a multinational financial services provider that provides companies and consumers all over the world with quick and safe payment technology.

Through the agreement, customers can make safe, convenient online payments without manually entering their credit card information or remembering complicated passwords thanks to Mastercard's Click to Pay technology, which is based on EMVCo standards.

In a time when over half of customers (46%) are still worried about the security of their stored card information, this functionality is essential.

Cashflows is helping its clients maximize sales possibilities and remove checkout friction by integrating Click to Pay into its platform. The solution adds no further costs to merchants and integrates smoothly with Cashflows' current system.

While 1 in 5 buyers mention lengthy checkout procedures as a cause for leaving their purchase, consumers will enjoy a faster and easier checkout experience, and retailers will profit from lower cart abandonment rates.

Chief growth officer of Cashflows, Paul Clarke, stated: "Perfecting online checkout flows remains a challenge, but the eCommerce landscape offers enormous opportunities for businesses, especially those in the mid-market." Without a specialized payment specialist, it is nearly difficult for organizations to understand the payments landscape due to its complexity and language.

"At Cashflows, we're developing a more equitable and effective payment system to support the expansion and success of businesses." Our goal has always been to provide payments that are refined by users, and as part of that, we're constantly looking for ways to improve what we have to offer in order to make payments easier. Mastercard Click to Pay is a fantastic illustration of this. We can't wait to provide our newest service to our clients and keep pushing the envelope to provide the easiest payment experiences possible.



"The majority of people still use guest checkouts when they shop online," stated Suren Nawalkar, senior vice president for business development at Mastercard in the UK and Ireland. One easy and quick fix that eliminates the need to memorize several passwords is Click to Pay. In order to guarantee that their clients have access to the newest innovations and technologies in payments, we collaborate with partners such as Cashflows.