In addition to more than twenty years of expertise in financial and senior executive leadership roles with international venture-backed companies across several industries, Greenfield has substantial experience in both banking and private equity.

"Brian’s had an impressive career, which includes senior leadership roles at a diverse range of companies and has consistently demonstrated the ability to execute and generate measurable results using data-driven financial strategies," said Henry Helgeson, CEO of BlueSnap."Brian's experience in the financial industry, operational know-how, and track record of achievement as a company founder and senior executive will help BlueSnap accelerate the adoption of our payments platform globally and meet our ambitious growth goals as we get ready for our next phase of growth."

Brian was the CEO of ArborKnot, an Israeli financial services startup that he co-founded, before joining BlueSnap. He used to run Purple Carrot, a direct-to-consumer meal kit company, as president and CFO. In 2016, Brian became one of the company's first workers, and he eventually drove its quick expansion and successful sale to a Japanese e-commerce giant.In 2008, Brian co-founded Next Step Living, a residential energy efficiency and renewables firm, and held the positions of President and CFO. With over $100 million in revenue and 900 employees, the company became the fastest growing private company in Massachusetts and among the largest of its kind in the United States in just five years because to Brian's contributions.

I'm thrilled to be working with Henry and the whole BlueSnap team as we boldly embark on our next phase of expansion. "BlueSnap is uniquely positioned to deepen its leadership position in the payments industry," said Greenfield. "It has an impressive roster of international companies using its Global Payments Orchestration platform and an expansive global network of financial partners."

Additionally, Brian has had executive and financial roles with Performant Financial Corp. and Vista Financial. Prior to joining the private equity firm Parthenon Capital Partners, he worked as an analyst at Morgan Stanley.

Brian received his BA from Williams College and his MBA from the Sloan School of Management at MIT. His office is in the Boston location of BlueSnap.