Avenir, a UK-based supplier of wealth management solutions, has completed the ABN AMRO + Techstars Future of Finance accelerator program and is now the recipient of $530,000 in pre-seed financing.

Avenir is a wealth management software provider that rates companies according to their sustainability and offers regulatory compliance assessments. The purpose of the program is to enable advisers to develop exchange-traded funds (ETFs) and customized portfolios by incorporating their customers' values into investing strategies.

Avenir provides customised wealth management solutions on a large scale by utilising Artificial Intelligence (AI) and cutting-edge Direct Indexing technology to offer personalised investment solutions that save advisors a significant amount of administrative time and demonstrate tangible impact beyond financial returns to their clients.

Prominent investors have also backed Avenir, including the biggest pre-seed investors in the world, Techstars, and SFC Capital. In addition to other prominent angel investors, such as Morgan Stanley, JP Morgan, and FNZ, Avenir has effectively strengthened its financial support early on. The money will be used by the business to expand the features of its B2B wealth management software package.

According to Ed Stevenson, Investment Executive at SFC Capital, "We're thrilled to support Avenir's mission of reshaping the wealth management landscape as its lead investor." "Its innovative approach and dedication to personalisation and digitalisation are truly impressive."

Managing Director of Techstars Allard Luchsinger continued, saying, "Avenir's team has the ambition and know-how to have a big influence in the financial industry. With their next-generation wealth management solutions, they are continuing to innovate and disrupt the market, which excites us."

Jeremy Bensoussan, CEO and co-founder of Avenir, says, "Closing our pre-seed funding round in just three months reflects the market's craving for personalised digital solutions in wealth management." "Techstars, SFC Capital, and our angel investors' backing attests to the significance of our cause. With this capital, we're ready to upend the £1.2 trillion in assets managed in the UK's wealth management industry while keeping up our innovative streak and providing outstanding value to financial advisors and their customers.

Leading investors like Techstars and SFC Capital are supporting Avenir in its efforts to advance its B2B wealth management software package. CEO Jeremy Bensoussan emphasizes the need for customized digital wealth management solutions in the market and conveys faith in Avenir's capacity for innovation and industry disruption.