The new service, dubbed "Continuous Care," was created in response to developments in contemporary medicine and shifts in Australia's labor market.

These elements have increased need for more adaptable and reasonably priced TPD solutions, particularly in light of the mounting challenges associated with rising cost of living.

For those who require continuous care after being completely and permanently incapacitated, the TPD option provides a more customized alternative. In contrast to typical TPD protection, this new option offers targeted assistance in situations involving serious illnesses or injuries requiring ongoing care from a family member or professional caregiver. It may also pay for any necessary housing or vehicle modifications.

The affordability of "Continuous Care" is a major benefit. The product is a more affordable option to typical TPD plans since it is designed to assist people in better organizing their coverage to suit their financial demands.

It seeks to provide clients greater autonomy over how they administer their coverage in light of their particular situation.

The introduction is a component of Zurich's larger initiatives to enhance their Income Protection and TPD services. Updates to evaluation times, improved rehabilitation support, and a simplification of definitions and premium labels for the OnePath and Zurich brands are among these modifications.

"Advances in modern medicine, paired with significant changes to Australia's workforce, have led to almost 80 per cent of Zurich TPD claims not requiring ongoing, continuous care," stated Jacqui Lennon, head of retail at Zurich.

"This change in the landscape, along with pressures from rising costs of living, has made a modern TPD solution that gives customers more control over the affordability and structure of their cover necessary."