This calculated entry into the United Arab Emirates (UAE) by United Fintech partner business Athena is evidence of the growing market need and highlights the UAE's critical position as a fintech powerhouse.

United Fintech is strengthening its footprint with the opening of a new office in the center of the Dubai International Financial Centre (DIFC) as part of its most recent growth strategy.

This calculated move, spearheaded by Athena, a pivotal collaborator in the United Fintech ecosystem, underscores the UAE's status as a leading center for FinTech innovation and shows the strong demand within the financial technology sector.

This most recent event demonstrates United Fintech's dedication to advancing digital innovation, providing game-changing solutions, and enhancing financial institutions' capacities across the world.

"Expanding into the DIFC marks a strategic advancement for United Fintech," said CEO Christian Frahm. "Meeting the growing demands of the financial services industry and broadening the global footprint of our industry-neutral Digital Transformation platform." The positive response from the market and the significant prospects this offers for our expansion and ecosystem improvement give us hope.

Chief Commercial Officer of United Fintech, Rasmus Bagger, will oversee operations in the Dubai branch. "This is a huge opportunity for United Fintech, and we're excited about expanding our team and clientele in the area and playing a big part in bringing together Financial Institutions and state-of-the-art technology providers on one platform," he said.

United Fintech is making a big impression on the UAE market with its creative ideas, and the area is taking notice.

One of United Fintech's main products, Athena, has gained a lot of attention, especially because of its all-inclusive OMS/PMS solution designed with asset managers and hedge funds in mind.

"United Fintech's establishment in the DIFC is significantly broadening Athena's horizons, enhancing our ability to extend our services to drive technical transformation and enhance the operating models of asset managers and hedge funds in the region," said Raj Rathor, Head of EMEA Sales at Athena. It's revolutionary that the buy-side may now have a fully cloud-native solution that preserves customer data on-site. Expanding our presence across the GCC is a strategic goal for the whole United Fintech group and shows our dedication to the buy-side community and our GCC clients.