Through embedded financial services, the acquisition seeks to drive ESG activities for clients and improve and broaden the ESG ecosystem across Europe.

Paynetics is well-known for its embedded financial solutions, which allow companies to easily include payment services into their goods. With dual regulatory status in the EU and the UK, Paynetics is a key player in major financial networks such as Mastercard and VISA. The company offers a wide range of services, such as digital wallet integrations, payment accounts, acceptance and issue of cards, and transfers.

On the other side, Novus has revolutionized traditional banking by allowing users to use their regular transactions to support a variety of causes. A percentage of every purchase is contributed to an NGO chosen by the buyer. Through approved Carbon Removal Projects, users of the Novus app may also track and offset the carbon footprint of their purchases.

It is anticipated that this strategic alliance will further expand Paynetics’ environmental, social, and governance (ESG) goals and promote a more ethical and sustainable financial system. The combined knowledge of the two businesses will probably result in the introduction of cutting-edge solutions that enable businesses and consumers to both positively impact global concerns.

Additional information regarding the acquisition demonstrates that Paynetics and Novus have a similar vision, emphasizing the significance of using finance as a vehicle for social and environmental impact. The two businesses are enthusiastic about the future of their partnership, highlighting the ways in which Paynetics' technological expertise and Novus' dedication to changing the banking industry complement one another.

The merger excited Ivo Gueorguiev, co-founder of Paynetics, who said, "We believe in the power of people to transform the world." The purchase of Novus by Paynetics is a wonderful fit with our goal of accelerating businesses through speed and innovation. Together, we'll build a future in which customers are enabled to flourish and have a good influence through a single platform.

The CEO and co-founder of Novus, Hristian Nedyalkov, continued, "Novus' mission was to create impact through the lens of finance." Our goal was to enable all businesses and customers to prosper while doing good. We will intensify our mission and accomplish new things with the help of Paynetics' expertise.