The company has launched a line of switch-on insurance products called "Sure," in an effort to satisfy consumer demand for simple, digital solutions in the insurance market.

Sure is intended to be a switch-on insurance range that provides users with a simple web setup for adjustable insurance durations. These solutions put an emphasis on flexibility, transparency, and ease of use, enabling users to effortlessly manage their coverage.

To deliver premium insurance products, Sure collaborates with leading insurance companies including Europäische Reiserversicherung ERV, AXA Insurance Ltd., and Zurich Insurance Company Ltd. Swisscom serves as a middleman and uses its internet platform to give clients a smooth insurance experience.

"Trust is essential in both telecommunications and insurance," said Dirk Wierzbitzki. Building on this, we hope to provide our clients with everything they need from a single source. It's critical to realize that Swisscom is a middleman and not an insurance company. We worked together with leading insurance service providers to establish our range of solutions.

Head of Brokers & Partnerships and managing board member for Zurich, Switzerland, Robert Gremli: "I'm thrilled that these two well-known businesses are collaborating. Providing Zurich products on the Swisscom sure platform will benefit clients who are comfortable using technology.

"We are happy to be working with Swisscom to offer products that meet customer demand for uncomplicated, easily arranged insurance solutions," said Walter Wattinger, CEO of Europäische Reiseversicherung ERV.