Peter will be in charge of managing all go-to-market activities, such as partnerships, marketing, sales, customer success, and support.

"Peter is ideally positioned to lead us in the next phase of our GTM initiatives, as the industry is still adopting Payments Orchestration," stated Justin Benson, CEO of Spreedly. "He will contribute to growth and innovation delivery to our partners and customers at all P&L levels."

Lightspeed Commerce, a platform that powers omnichannel experiences for 168,000 independent merchants worldwide, is where Dougherty is joining Spreedly. He was an early hire and held several go-to-market positions, including general manager and executive vice president of two significant operating divisions. He has a wealth of expertise managing large, international teams in order to spur innovation in products and new income.

"Peter has the experience to build on Spreedly's leadership position in Payments Orchestration," said Adam Margolin, a board member of Spreedly and managing director at Spectrum Equity. "We have faith that he can assist Spreedly in reaching its maximum potential."

"I decided to join Seedly because of its leadership position, people, and enviable market opportunity," Dougherty stated. "After getting to know the board and team and learning more about the orchestration industry, it's obvious that Spreedly has a ton of room to grow in its next stage of development."