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Personetics and Cogo collaborate on climate-conscious banking

April 17, 2024
2 Min Reads

To help banks provide their clients environmentally friendly banking options, carbon footprint tracking authority Cogo has partnered with Personetics, a global pioneer in AI-based personalized engagement platforms for financial institutions.

By utilizing Personetics' digital banking solutions, banks can now provide their customers with the option to quantify their carbon emissions and, consequently, gain insight into their carbon footprint by analyzing their spending patterns.

Customers will receive simple instructions on lowering their effect with lending and sustainable solutions to assist them finish their individually suggested climate activities. This is achieved by utilizing a combination of categorization tooling, transaction enrichment, and a potent "nudge" engine.

Quickening the pace of invention

"Banks and large corporates are realizing that now is the time to focus on partnering with innovative fintechs as a way to accelerate these efforts using proven innovation. Many markets are poised for dramatic shifts towards sustainability."Ben Gleisner, the founder and CEO of Cogo, says, "We're thrilled to be working with Personetics to help some of the largest institutions in the world move the needle on one of the largest problems in the world."

An emphasis on openness and creativity

According to both businesses, knowing how your purchasing affects the climate is becoming more than just a "nice to know"; it's becoming a consumer need that opens up business prospects. Consumers have higher expectations, and banks that empower customers to take charge of their financial experience win over greater trust and loyalty.

 

Sustainability is a primary concern for businesses as well as consumers. To enable clients to manage their environmental impact, banks require financial data-driven solutions, according to Personetics Vice President of Strategy and Business Development Dorel Blitz. "Our relationship with Cogo extends beyond business; it is consistent with our goal of making wise financial choices. We provide banks with hyper-personalized experiences that motivate action and increase engagement and loyalty by integrating Cogo's technologies. In order to provide a sustainable future, this aids banks.

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