As part of her new position, Krispin will be in charge of the company's R&D operations, innovation initiatives, the use of cutting-edge technologies like artificial intelligence, and the development of an agile and product-focused organizational culture.

After the firm made a number of important appointments in the last year, this move adds another noteworthy member to Novidea's technological leadership roster.


Erez Nassim, who became the CTO, and Ido Peled, who became the SVP of Product, stand out among them. By carefully selecting and hiring elite personnel, Novidea is strengthening its position as a leading player in the worldwide InsurTech industry.

Krispin, who specializes in SaaS products, data, and AI systems, was formerly Head of AI & Data at Amdocs and then served as VP of R&D at Seebo. Krispin also has experience in several top technological roles. During her tenure at Seebo, she led strategic initiatives, formed interdisciplinary teams, and improved product architecture. After Augury acquired Seebo, Krispin became the VP of R&D for the acquiring business.

Novidea's CTO, Erez Nissim, talked passionately about the appointment. Companies in the global insurance business are embracing digital innovation quickly in order to stay competitive. According to Nissim, Daniela's vast experience as VP R&D will assist us in maintaining our leadership position in the InsurTech industry and assisting insurance firms in achieving the most rapid digital transformation.

"I joined Novidea because of its vision to lead the digital revolution in the insurance industry," said Daniela Crispin, vice president of research and development at Novidea. I am especially drawn to its sophisticated data-driven platform's potential to significantly alter insurance companies' workflows throughout the world and boost productivity. I'm thrilled to lead the business into the next wave of data-driven solutions and work with our brilliant staff in all of our offices across the world.