The round valued Hello Alice at $130 million and included participation from Backstage Capital, Guy Fieri, Golden Seeds, Harbert Growth Partners Fund, How Women Invest I, LP, Lovell Limited Partnership, Tyler "Ninja" and Jessica Blevins, Tamera Mowry, and Adam Housley.

The organization offers small business owners, enterprise clients, and hundreds of business networks across the US access to credit, loans, grants, and business planning services.

The platform has expanded its range of offerings and has grown to accommodate 1.5 million small company owners.

Ginger Siegel, North America small company lead at Mastercard, says, "With Hello Alice, we're investing to provide support to small business owners as they look to access capital, helping to address one of the most cited business challenges they face."