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Launch of Kraken Institutional brand Kraken

February 29, 2024
2 Min Reads

Kraken, a US-based digital asset exchange, has introduced a new corporate identity for its institutional customer base.

Created especially for institutions, asset managers, hedge funds, and high net worth people, Kraken Institutional is a new brand that unifies multiple existing products and services. With this project, Kraken's institutional clientele will have comprehensive solutions tailored to their specific needs.

Kraken Institutional functions essentially as a centralised platform that offers dependable, expandable, and effortlessly integrated choices to organisations looking to gain exposure to the cryptocurrency asset class. It combines a number of Kraken services, including staking, over-the-counter (OTC) trading, and spot trading, under one roof. It is supported by strong cybersecurity protocols and a skilled account management staff.

Representatives from Kraken discussed the company's dedication to providing top-notch products and putting customer satisfaction first in an official press release. They also discussed how the company is using its experience in the cryptocurrency exchange market to enhance trading capabilities for institutional clients through Kraken Institutional. With the support of a group of engineers, product experts, and traders, Kraken Institutional seeks to offer institutions dependable, scalable, and seamlessly integrated solutions that meet changing market demands.

Officials from the company also emphasised how quickly institutions are adopting cryptocurrency, which has been fueled by recent events like ETF approvals. With Kraken Institutional, the business is putting itself in a position to meet the growing needs of institutions, and more innovations are planned for the near future.

Additional notable advancements from Kraken


With an eye towards its European development ambition, Kraken obtained a VASP registration from the Dutch Central Bank in February 2024. With the help of the registration, the business was able to grow into a significant European market and provide its range of services and experience to local clients and customers. Furthermore, these advancements reaffirmed the company's dedication to growing its enterprise in accordance with regional statutes and guidelines.

 

In addition to actively pursuing registrations in additional European markets, Kraken currently possesses registrations in several other regions, including Spain, Italy, and Ireland. Kraken planned to use the VASP registration, according to the official press release, to showcase its products and services to professional traders and retail customers in the Netherlands and throughout Europe. Officials from the company also stated that they intended to invest in the long-term expansion of the cryptocurrency industry in the region, prior to the anticipated implementation of the EU's Markets in Crypto-Assets (MiCA) regulatory framework.
 

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