The United Arab Emirates' most recent financial sector entry, founded in 2022, states that its "vision lies in dismantling financial barriers and uniting fiat and crypto domains within a cohesive framework accessible to everyone."

Keytom now offers investing and savings products, and it will soon include swaps and fiat choices. Customers may transact in both cryptocurrency and USDT on Keytom.

Customers can keep an eye on their money with this Dubai-based start-up thanks to a single interface that can be accessed through web browsers and mobile applications.

Keytom's founder and CEO, Eugene Krasicki, claims that because of cryptocurrencies' ongoing "prominence in financial markets," the rival has "dedicated significant efforts" to incorporating them into its offerings.

Krasicki asserts that the firm "stands out in the neobanking space" because of its "inclusive approach and recognition of market potential."

According to Keytom, the "next phase of evolution" would bring in collateral loans, staking, and cashback services. These features are scheduled to be implemented in late 2024 and early 2025.

In addition, the firm has obtained many licenses globally in preparation for its global development. These include an MSB/FINTRAC (Money Service Business) license in Canada and a VASP (Virtual Asset Service Provider) license in the Czech Republic, which enables Keytom to conduct business across Europe.

Fintech activity is already booming in the United Arab Emirates, as seen by Keytom's announcement, which came after hybrid digital rival Ruya Bank recently revealed its plans to launch.