Nearly 350 million Llama models have been downloaded in the 18 months since their inception, and some large companies, notably those in the financial services industry, have adopted them. The models are primarily open source and free.

Goldman Sachs' GS AI Platform enables the bank's engineers to employ Llama models for a variety of use cases, including information extraction from documents, according to a progress report published by Meta.

Nomura, meanwhile, leverages Llama on AWS to accomplish quicker innovation, transparency, bias guardrails, and performance in document processing, code creation, text summarization, and log analysis.

Despite having invested billions of dollars in AI, Meta is differentiating itself from competitors like OpenAI with its open source business strategy.

Mark Zuckerberg stated in a letter from July that Meta benefits from open source AI as it keeps the company out of a competitor's closed environment.

In addition, he wrote: "The bottom line is that open source AI represents the world’s best shot at harnessing this technology to create the greatest economic opportunity and security for everyone."