The commercial, which was produced almost entirely using artificial intelligence (AI), will be streamed in 45 countries and 19 languages on Max and Discovery+, and it will be shown over all 16 days of live coverage of the Olympic Games in Paris in 2024 on Eurosport.

The company is creating the advertisements with Lightricks' AI-powered video editing and storyboarding tool, LTX Studio, which was just released. The AI technology of LTX Studio was used to produce the campaign's initial images, motion, and stills, negating the necessity for actual "live" filming on site.

The CMO of eToro, Nir Szmulewicz, states: "This campaign demonstrates how eToro has made it possible for investors all over the world to access international markets, communicate with one another, and obtain the resources they require to increase their wealth and expertise.

"eToro has always used cutting-edge technologies to propel innovation for our users, and we're doing the same with AI, which is already being implemented in a number of business domains, such as marketing and customer support."