Coleman will be in charge of financial planning, product development, strategic direction, commercial underwriting, and new market activities in this crucial position. The Chief Executive Officer of Farmers Insurance, Raul Vargas, will receive his direct reports.

Eric Coleman is a seasoned InsurTech specialist who joins Farmers Insurance with more than 20 years of experience in the field. Senior leadership roles have characterized his career, most notably at Nationwide, where he played a key role in spearheading the small commercial business unit. In this capacity, he oversaw regional operations, underwriting, processing, sales, and a broad nationwide product offering. Coleman held important positions at Travelers before joining Nationwide, where his responsibilities included home office product management and regional leadership.

Raul Vargas, CEO of Farmers Insurance, stated. "Eric is an accomplished leader who has demonstrated ability to boost an organization's revenue and assist in reshaping go-to-market tactics. With his extensive experience, he will be a valuable member of the team as we work to enhance and take advantage of business insurance prospects.