Today marks the introduction of Embri, a ground-breaking embedded InsurTech platform that provides innovative integrated and embedded insurance solutions designed specifically for the upscale luxury retail market.The platform is designed to transform the way high-end merchants sell insurance to their customers by invisibly incorporating insurance products into the online or in-store buying experience.

The London-based company is poised to fill a void in the high-end retail sector, where consumers frequently buy expensive goods without getting instant insurance coverage. Embri wants to empower consumers by giving them the ability to easily insure their priceless purchases at the point of sale, improving customer satisfaction and opening up new revenue opportunities for merchants.

The technology offers insurance that is hyper-tailored to the luxury item being purchased and active at the point of sale, streamlining the insurance purchasing process and saving time and effort for both shops and customers.

Embri's integrated insurance offers a much-needed answer to the growing issue of high-end watch and other luxury goods theft, giving both merchants and customers the peace of mind they deserve.

The platform's importance was highlighted by Robert McCarthy, non-executive Chair of Embri, who said, "The team has spent over a year in research and development talking to insurers and luxury retail brands." By providing seamless insurance solutions only when clients need them, Embri closes a significant gap in the luxury retail sector. Our platform improves the consumer experience while opening up new revenue sources for merchants by providing new ideas, relevance, ease, and security.

"Luxury item theft, particularly of high-value watches, is on the rise, yet many purchasers remain unaware of their insurance options," said Craig Harper-Aston, Strategic Advisor at Embri. With Embri's integrated insurance, shops and customers may have the peace of mind they deserve—a much-needed solution.

The platform's customer-centric design was emphasized by Embri Director Simon Ball, who said, "Embri was developed with the consumer front and center." With this observable dedication to security and quality, premium businesses may further cultivate the consumer loyalty they already enjoy. Our technology offers insurance that is hyper-tailored to the luxury item being purchased and active at the moment of sale, streamlining the insurance purchasing procedure and saving time and effort for both parties.

"The market for luxury goods is exhibiting resilience; however, the rising incidence of high-end watch theft highlights the growing significance of obtaining suitable insurance coverage to safeguard these acquisitions."