BFS is an investment business that is licensed by the Financial Conduct Authority (FCA) in the UK. It specializes in offering spread betting and contracts for difference (CFDs) to retail and professional clients.

The transaction follows last year's sale of Bux Holding's Dutch digital investing company, Bux, to ABN Amro for an undisclosed amount. Through a smartphone app, Bux offers commission-free investment in a variety of firms. Numerous European markets, including the Netherlands, Germany, Spain, Austria, France, Italy, Ireland, and Belgium, are served by it.

According to the business, the sale of BFS represents a "next step in Bux Holding's divestment strategy."

"We are in the process of divesting all of Bux Holding's remaining regulated subsidiaries," says Yorick Naeff, CEO of Bux Holding.

"Only the Cyprus-based business is left after the sale of the Netherlands and the UK-based business."

In an effort to diversify its investment portfolio and continue its worldwide expansion, Asseta Holding views the transaction as a "significant move." BFS will now function as APM Capital's sister firm.

Disha Rajdev, co-founder of APM Capital, commented on the purchase, saying: "Our expansion strategy depends heavily on the UK market, and BFS's solid reputation and client-centric approach perfectly align with our vision."

The transaction "marks a new chapter for BFS," according to Salim Sebbata, CEO of Bux Financial Services Limited, who also says it would help the company "elevate our capabilities and market presence."