Belong, which was founded by the dynamic team of behavioral economist Samantha Rosenberg and investment banker Avion Gray, is positioned to democratize access to wealth-building for a larger audience, with a particular emphasis on the millennial age.

The startup reported the highest pre-seed fundraising round ever secured by female founders in Europe, raising an astounding £2.95 million. This incredible accomplishment highlights the broad trust in Belong's vision and leadership. It was made possible by Octopus Ventures, as well as prominent Fintech angels and serial entrepreneurs like Ricky Knox, Gautham Radhakrishnan, and William Todd, co-founder of Nutmeg.

In the WealthTech space, Belong's platform stands out for its inventiveness since it gives regular investors the chance to apply for a low-interest "Boost loan." By enabling investors to increase their original investment amount, this feature aims to maximize the potential of long-term investments in stocks. By utilizing compound interest and allowing for affordable monthly loan repayments, the technique opens up sophisticated investing tactics to a larger range of investors.

The money will support Belong's objective to open up wealth-building opportunities that have historically been closed off to the less fortunate. This entails increasing the platform's distinctive offering and reaching a wider audience to enable millennials in professional employment to accumulate significant long-term wealth.

Belong's strategy for accumulating wealth is very applicable in the current economic climate. Even though they are the largest generation, millennials own a very small percentage of the stock market. Belong is poised to alter this perception by leveraging the substantial funds that millennials own, which are frequently kept in low-yielding accounts. The site hopes to encourage millennials to make long-term investments by giving them confidence in addition to offering a feasible investment option.

"We need two things in order to build long-term wealth – time and money, but we rarely have both of these elements concurrently," Belong Co-Founder and CEO Avion Gray said with enthusiasm. Although we frequently find it difficult to get started, millennials still have years ahead of us to witness any long-term investments we make now compound and pay off before retirement. Belong is altering this, whether it's because we can't get a mortgage, we don't feel confident enough to invest, or we don't think we have enough money to make it worthwhile.