dacadoo, the Digital Health Engagement Platform, delves into the top 10 tactics that merchants may employ to improve customer retention.

1. Customized Purchasing Process

According to McKinsey, 71% of consumers desire customized experiences, reflecting the growing expectation of personalization among consumers.

Utilize data to monitor surfing patterns, demographic data, and past purchases in order to live up to these expectations.

Make insightful consumer categories, then focus marketing efforts on each one, offering tailored product suggestions. Customers will feel appreciated and understood if you send them personalized emails, SMS, and app alerts with exclusive deals, birthday discounts, or recommendations based on their personal interests.

2. Programs for Loyalty

Loyalty programs continue to be among the best strategies for keeping clients. Establish a point-based program where consumers can earn awards for their purchases, which they may then use to redeem for special offers or early access to specials or VIP events.

Customers are even more encouraged to spend more money with tiered programs, which have levels like silver, gold, and platinum. This is because they may earn ever better prizes and enhance their bond with the company.

3. Outstanding Client Care

Providing exceptional customer service is essential to converting one-time clients into loyal supporters. Invest in staff training that emphasizes product expertise, empathy, and problem-solving skills. Support customers via phone, email, live chat, and social media.

Make sure that all platforms have the same level of quality, and utilize data analytics to proactively solve problems before they become more serious. Repeat business and trust-building may be fostered through a smooth and enjoyable experience.

4. Online and Offline Shopping

In the modern retail environment, providing a flawless shopping experience across all channels is essential. Assure consistency in product availability, promotions, and price while giving customers the option to shop online, in-store, or through mobile apps.

Features that improve the buying experience and offer convenience include buy online, pick up in-store (BOPIS). You may provide tailored interactions to customers regardless of their preferred shopping location or method by upholding a cohesive view of each individual across all touchpoints.

5. Client Input and Participation

It is crucial to aggressively seek out feedback from customers since they want to feel appreciated and heard. Survey customers, keep an eye out for brand references on social media, and reply to their feedback.

Take it a step further and tell your consumers about the improvements you've made by putting feedback into practice.

Establishing a community around your brand, where clients can interact with it, exchange stories, and take part in brand-related events, encourages more involvement and adherence.

6. Special Deals and Savings

Because of the present cost-of-living problem, customers are searching for less costly items; therefore, providing unique discounts is a wonderful method to generate repeat business. Utilize client information to create tailored product offerings that correspond with their tastes and buying patterns.

Also, take into account subscription-based business models for items that are regularly purchased, such as cosmetics or vitamins. These recurrent services offer continuous value in addition to securing long-term clientele.

7. Services with Value-Added

Providing value-added services is a great method to increase the loyalty of your clients. Free delivery for devoted consumers, longer warranties that increase confidence in the caliber of the goods, and holding live events like seminars or VIP shopping evenings are a few examples of these services. These features surpass what rival brands provide and provide consumers even more reasons to pick your company over others.

8. Steady Quality and Innovative Products

Retaining clients requires providing new goods and services while upholding high standards of quality.

Strict quality control procedures should be used to guarantee product uniformity across all categories.

Meanwhile, introduce improvements that satisfy new requests in response to client feedback and changing market trends. Whether it's eco-friendly projects or healthier product selections, updating your product line on a regular basis can keep customers interested.

9. Following the Purchase

After a sale is made, a customer's relationship shouldn't terminate. Send follow-up communications thanking them for their business, giving advice, or suggesting possibilities for cross-selling to keep the conversation going.

Provide onboarding or setup help for difficult items to make sure customers get the most out of their purchase. Give customers special discounts to commemorate events like birthdays or anniversaries to keep your business in their minds long after the transaction.

10. Advisors for Generative AI

Shopping is changing as a result of generative AI, with 76% of customers interested in things that AI-powered recommendations would have made them consider.

Use AI-powered solutions that may function as personal shoppers by examining a client's browsing history, previous purchases, and present trends to provide tailored suggestions.

These AI advisers provide clients to new items they would not have discovered on their own while giving them an engaging, personalized experience.