More than two million people use Openbank's services in Europe, and it has more deposits than any other digital lender with €18 billion.

The brand will now launch in the US and Mexico in the second half of 2014, bringing with it its proprietary cloud-based technological platform. Santander combines fintech pricing with the reliability of a global bank to offer a best-in-class client experience that is safe, straightforward, and easy.

The former head of Goldman Sachs' Marcus division, Swati Bhatia, was brought up by the Spanish behemoth earlier this month to spearhead its new digital-first retail initiative in the US.

As part of its development in the states, the bank has also let go of some 330 employees. Some branches have also shifted their focus to assisting customers in using online and mobile channels.
 

Ana Botín, Executive Chair of Santander, emphasizes the commitment to expanding their business in the United States, which is the largest financial services market globally. They aim to leverage their proprietary technology and global expertise to ensure the delivery of a winning customer experience.